You might find this hard to believe but a sex toy company has erected a tiny booth in Manhattan for men to “self-soothe” in.

Last week, sex toy company Hot Octopuss opened the “GuyFi” masturbation booth so men can take a quick stress break from work.

The marketing gimmick plays off a New York City survey that suggests nearly 40 per cent of New Yorkers give themselves a little “hands-on” time at their place of employment to “alleviate stress.”

The booth was created “to take this habit out of the office and into a more suitable environment designed to give the busy Manhattan man the privacy, and the high-speed Internet connection, he deserves,” the company explained in a press release.

“GuyFi” masturbation booth in New York City.Handout via Hot Octopuss

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“There’s no denying that working a nine-to-five job can be stressful on both your mind and body, especially in a non-stop city like Manhattan,” Adam Lewis, Hot Octopuss co-founder said in a press release. “It’s really important for guys to look after themselves so that they can stay healthy and focus properly on the task in hand. We’re told time and time again how beneficial it is to have a break away from your desk.”

GuyFi is essentially an old phone booth that has a black curtain, chair and a laptop with an Internet connection.

“We hope the city’s men enjoy using the space we’ve created in whatever way they want. It’s completely free of charge … all that we ask is they thank us when they get their promotion!” Lewis said.

Though the company admitted to Mashable on Friday that “the brand is not actively encouraging people to masturbate in public as that is an illegal offense,” it didn’t stop Saturday Night Live from drawing attention to the booth(watch above this post).